SAVE THE CARS

Every year, cars go without drivers. It's really sad. Thankfully, saving a car on Autotrader is more than just saving a car.

It’s saving a car. On Autotrader.

RESULTS: 677k mobile sessions, 2.5 million page view, 40% increase on cars saved on Autotrader

INSTAGRAM VIDEOS

1-800 NUMBER

For the die hard car savers, we set up a 1-800 line where consumers could listen to success stories that changed people's lives.

IMPACT

The work started a dialogue over the importance of saving cars. Thanks Tony and Andrew.