ESPN - SEC NETWORK

The SEC is such a diehard sports conference that it gets its own TV channel. For fans that committed, you only need to prove one thing: we love it here (too).

Recognition: David Ogilvy Award Silver

HERO :60

OOH

We kicked off our campaign with these billboards during the SEC championship. LSU was playing Georgia, in case you were wondering. LSU also went on the become the NCAA champions, in case you were also wondering if they happened to go on to have a historic undefeated 15-0 season.

We also had this truck drive around Atlanta during the SEC championship weekend because there’s traffic in Atlanta, so there were people in cars, and thus they were able to see the message that we put on the truck. Also, the message is funny because it’s using car terminology but it’s about football.