BRICKS IN TOILETS (FOR GOOD)

Did you know you can fight a drought with a brick? Putting one in your toilet tank can save up to 3,000 gallons of water a year. We gave people a piece of a brick mural with instructions on how it could help them save water, literally making them part of the bigger picture in fighting the water crisis.

Addy: Silver, Public Service Integrated Campaign + Silver, Integrated Advertising Campaign - Local - Consumer

Caples Finalist: Ambient/Guerilla